Chermayeff and Geismar changed the game in the fifties by showing big business that the public does indeed respond to good design. Before C&G, logos were for aesthetic- showing the public that they were a legitimate firm. Logos were decorative. What changed was a then small bank known as Chase. C&G created a logo for this new bank- something that wasn't highly decorative or illustrative of what the bank did. The logo was simple and- more importantly- recognizable. And people responded to the logo. Because Chase was easily recognized, it grew faster than most new banks at the time. This proved to some skeptics that a good logo can really start a company.
C&G also helped start the typographic movement by experimenting with type in ways no one had before (something we now take for granted).
This is Aquapit- Tombo's "glue pen." It is for precision gluing!!! And, as a precise worker wannabe, I need it. Oh, the things I could do with this pen!